Global Privacy Policy

Last updated: April 4, 2025

1. Introduction

This Privacy Policy provides information about the privacy practices of Park Central New York (“we,” “us,” or “our”), including how we collect, use, disclose, and otherwise process personal information obtained through https://www.parkcentralny.com/ (the “Website”). We may provide you additional privacy notices, which supplement this Privacy Policy, at the point of collection of your personal information. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy.

2. Personal Information Collected

Personal information means information that identifies or could reasonably be linked to an individual. We, and our vendors, may collect personal information directly from you (such as when you book a room through the Website or contact customer service), through online technologies such as cookies, and from other third-party sources.
The personal information collected about you may vary depending on the nature of your interactions with us, and includes the following categories:

• Identifiers. This includes names and contact information such as phone number, email address, and mailing address.
• Personal Records and Booking Information. This includes your signature, your booking dates, room number, and other reservation details.
• Protected Characteristics. This includes age, gender, nationality, citizenship, or disability status. This information is considered sensitive under certain laws.
• Internet or Other Electronic Network Activity. This includes Internet Protocol address, device identifiers, mobile network, operating system details, language preferences, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with the Website.
• Geolocation Data. This includes approximate location, which may be based on your ZIP code or IP address.
• Audio, electronic, visual, or similar information. This includes photographs, audio recordings of customer service calls, and security video footage.
• Professional or Employment-Related Information. This includes your job title, employer, and other professional background information.
• Payment Information. This includes credit or debit card details and billing address information.
• Government Identifiers. This includes Social Security number, passport number, or other government identifiers. This information is considered sensitive under certain laws.
• Inferences. We may draw inferences from the other categories of personal information we process to create a profile about you reflecting your preferences and interests.

3. Cookies and Other Similar Technologies

We, and our vendors, may use cookies, web beacons, pixels, APIs, and other similar technologies to collect information when you interact with the Website. These types of technologies may collect usage information (such as the browser you are using, IP address and device identifier, length and time of visit, and pages visited), general geolocation data (to deliver content based on your location), and details about how you interact with the Website (including clicks, cursor movement, scrolls, and keystroke activity).
This information is used by us and our vendors for a variety of purposes, including to store your preferences and settings, enable you to sign in, analyze how the Website performs, track your interactions with the Website, develop inferences about you, deliver and tailor cross-context and/or interest-based advertising, combat fraud, and to fulfill other business purposes.
You may be able to use your browser settings to manage cookies and other similar technologies. In addition, advertising networks may offer you the ability to opt out of certain targeted online advertising. If you would like to find out more information, visit aboutads.info/choices or youronlinechoices.com.
We also may use social media technologies to conduct marketing campaigns. To change your privacy and advertising settings with a social media company, log in to your social media account and follow the instructions provided by the social media company.
Our online tracking technology vendors may include:

• Adobe For more information on how Adobe uses data collected through tracking technologies, visit adobe.com/privacy/experience-cloud.html. To opt out of Adobe Analytics, visit adobe.com/privacy/opt-out.html.
• Amazon For more information on how Amazon collects or receives personal information through cookies and other similar technologies, visit amazon.com/adprefs.
• Facebook. To change your settings with Facebook, login to your Facebook account and navigate to the Privacy Center at facebook.com/privacy/center or review your Ad Preferences at facebook.com/adpreferences.
• Google We use Google Analytics, using which we implement Google advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, video ads reporting, and impression reporting. For more information on how Google Analytics uses the data it collects, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit adssettings.google.com.
• LiveRamp. For more information on how LiveRamp collects or receives personal information through cookies and other similar technologies, including how to opt out, visit optout.liveramp.com/opt_out.
• Lotame For more information on how Lotame collects or receives personal information through cookies and other similar technologies, visit lotame.com/about-lotame/privacy/privacy-manager-opt-out.
• Microsoft Advertising For information on how Microsoft collects or receives personal information to provide service through Microsoft Advertising, visit microsoft.com/en-us/privacy/privacystatement.
• Pubmatic  For more information on how PubMatic collects or receives personal information through cookies and other similar technologies, visit pubmatic.com/legal/opt-out.
• Snapchat For more information on how Snapchat collects or receives personal information through cookies and other similar technologies, visit values.snap.com/privacy/privacy-policy.
• Tapad  For more information on how Tapad collects or receives personal information through cookies and other similar technologies, visit privacy.tapad.com/optout.html.
• Yahoo We have contracted with Yahoo to monitor certain pages of the Website for the purpose of reporting web traffic, statistics, advertisement “click-throughs,” and/or other activities on the Website. Yahoo may use cookies and other similar technologies to compile statistics about visitors to the Website. You may opt out from Yahoo’s collection of such information outside of the Yahoo distribution network, by visiting legal.yahoo.com/us/en/yahoo/privacy/index.html.
• Youtube YouTube API Services may collect, store, use, process and share personal information, including from your devices, as described in this Privacy Policy and to serve content. You can revoke access to your personal information collected and processed through the YouTube API Services using Google’s security settings at security.google.com/settings/security/permissions.

We are not responsible for the effectiveness of external parties’ opt-out options or programs, or the accuracy of their statements regarding their programs. Note that opting out of these types of technologies may result in certain online features not functioning properly. In addition, using a tool to opt out of cross-context behavioral advertising may not opt you out of receiving contextual advertising.
We or our vendors may collect personal information about your online activities over time and across different devices and online websites when you access the Website.